Meredith College Includes: Part-time Meredith MBA, accelerated full-time MBA, early-career entry AACSB-accredited, two-years, 33 credit hours Tuition: $29,700 ($900 per credit hour) Concentrations: Human Resource Management Business Foundations certificate Other information: Profile of the Typical Meredith MBA Student Age: 32 GMAT Score: 510 Undergrad GPA: 3.2 Years Work Experience: 9 Female: 70% Male: 30% Ethnic… Continue reading Competitive Analysis
To MBA or not MBA? “MBA graduates with lesser work experience tend to get the biggest pay hikes, and the percentage raise diminishes with an increase in work experience.” – food for thought for Business Beyonders. “An MBA arms you with skills you can apply throughout your career. It is an investment of a lifetime… Continue reading Environmental Influences
All a lot of these are pretty self explanatory but just to point out a few things the MBA program is really good at getting in contact with students that qualify to be in the program, and getting them to come to info sessions and visitation days. One of their weaknesses can also be… Continue reading SWOT
Current Communication Methods Meredith MBA currently advertises using outdoor media such as billboards, bus banners, ads in the airports, career fairs, flyers, brochures, newspaper ads, workshops, and information sessions. The receiver’s response is mainly to take in all the information and a lot of that is either through face to face contact with a representative… Continue reading Communication Analysis & Goals
We are aware that activities involved in the marketing strategy will need funding. Here is a list of the prices with the activities associated with the plan. **Highlighted items do not indicate exact price, pricing will vary. **The flyer pricing below is for the Meredith Copy-center. Billboards, Banners & Signage Billboard advertising prices vary vastly depending… Continue reading Budget
1) Advertising: Billboards & Banners We are including billboards and banners in our IMC program because they can have various locations and can be eye catching to a wide range of people. I see a Meredith MBA program billboard on my way home from work and I look at it every time I drive… Continue reading IMC Program
Marketing Objective Increase awareness of early career entry opportunity At Meredith College & outside of Meredith Marketing Mix Strategies Meredith College Target Market – Internal clients *Everything in bold has a cost associated with implementing it. Advertising – Billboards, Banners & Signage Reasoning Meredith College is well-known for its on-campus publicity. You will always see… Continue reading Objective & Internal Clients
*Everything in bold has a cost associated with implementing it Interactive – Digital Marketing Digital Marketing Reasoning Once again, the internet is where undergraduate students spend most of their time – they’re either looking something up on their mobile device, working on research, homework, projects, watching videos, etc. Catching their attention through digital marketing advertisement… Continue reading External Clients
*Everything in bold has a cost associated with implementing it Interactive – Social Media Reasoning Majority of students 22 or younger spend a total of 3.1 hours a day on their mobile phones and 71% of millennials use social media (source). For that reason, we believe it is crucial for the MBA program to focus… Continue reading Both Internal & External Clients
whychooseameredithmba 